AI Insights · Timothy · January 2024
Q4 2023 Performance of Top iOS Film & Television Apps in the UK
An analysis of the UK's top iOS Film & Television apps reveals varied performance in Q4 2023, with notable download and active user trends. Sensor Tower provides a detailed look at the data.
Top Film & Television iOS Apps Performance in the UK for Q4 2023
As the year wrapped up, the Film & Television category on the iOS platform in the United Kingdom saw interesting trends among the top applications. Data from Sensor Tower gives us a glimpse into how these apps fared in terms of downloads, revenue, and weekly active users.
Starting with Disney+, we observed a fluctuating revenue trend with a peak of over $830K in late October and late November. Downloads peaked mid-October at approximately 81K and ended the quarter with a strong 83K. Weekly active users reached a high of over 2.1M in late October, with a general increasing trend towards the end of the quarter, closing at around 2M active users.
Netflix experienced a slight dip in revenue in mid-October to about $222K, but it recovered, reaching $272K in late November. Downloads showed an impressive spike to over 105K in the last week of December. The app's weekly active users saw a steady increase throughout the quarter, finishing with over 3.6M users.
For Amazon Prime Video, revenues were relatively stable, with a small peak at nearly $191K in early December. The app saw a significant download surge to 135K in the last week of December. Weekly active users showed an upward trend, ending the quarter with over 1M users.
Discovery+ showed varied revenue throughout the quarter, with notable peaks of $141K mid-October and $138K mid-December. Downloads had a high point of over 129K in late October. Weekly active users peaked at over 259K in the same period and closed the quarter with approximately 135K users.
Lastly, I'm A Celebrity... focused on downloads and active users due to a reported revenue of $0. The app saw a massive download spike to over 150K in early December. Active users showed significant growth in late November, reaching over 241K, but then declined to around 3.7K by the end of December.
For more insights into the performance of these apps and others in the Film & Television category, Sensor Tower's comprehensive data offers a deeper dive into the trends and behaviors of app users in the UK market.
